The future of sales, coached by AI.

We launched in 2022 with one human question at our core: what helps someone perform at their best?

After experiencing the transformative power of coaching ourselves, we decided to scale that feeling—not for executives in ivory towers, but for the people on the front lines who shape others' financial futures.

Today, 80% of frontline reps leave within their first 90 days. That statistic isn't a number to us—it's a wake-up call. We're building AI that restores confidence, accelerates learning, and helps advisors stay, grow, and thrive.

Together, we're building a full stack AI-powered engine for Wealth & Insurance distribution that accelerates mastery and results, and helps advisors stay, grow, and thrive.

Our work helps real people do better work, which ripples out to customers and communities.

We value ownership, empathy, craft, and courage. We move fast but care deeply about the outcomes we create. We want teammates who are curious, kind, and relentless about solving important problems.

At Hupo, you'll have real responsibility from day one, fast career acceleration, competitive compensation, flexible working, and the chance to build real and robust solutions global enterprises.

You'll work with brilliant, driven people in a tight-knit group of A-star talent who push each other to raise the bar—and celebrate the wins. Your decisions change behaviors, improve performance, and move the needle for enterprise clients.

If you want to do work that matters—alongside brilliant people, on a mission that touches millions—come build Hupo with us. This will be where you do the best work of your lives.

Let us start by saying we are far from perfect. We’ve made plenty of mistakes, and will continue to do so, but we want to be transparent about who we are (and aren’t) looking for (not saying you won’t be a good fit at some other great companies!):

😶‍🌫️ If you don’t have the right attitude and aptitude. We don’t work with entitled people, and we also can’t hand-hold.

🧩 If you make excuses instead of problem-solving resourcefully. If you’re uncomfortable figuring out solutions with no blueprint and limited resources, this may not be the place for you.

🎲 If you can’t operate in ambiguity and need constant direction.

💰 If you want a Goldman Sachs / Google salary. We can’t pay that—but we promise you’ll earn fairly, with a strong upside.

🧘🏽‍♀️ If you want a chill job or don’t like “pressure”.

If any of the above feels like it may apply to you, please don’t apply. It’ll save us all a lot of time and energy!